COVID-19 Update

Alliant Wealth Advisors is an "essential business" under Virginia state law and we remain fully operational during the COVID-19 crisis.

To keep our clients, staff and colleagues safe we are currently holding all meetings via video conferencing. And we are alternating a small number of staff in our office while the majority serve you from their home.

Speaking of our office. Our headquarters in Prince William will relocate to the Signal Hill Professional Center at 9161 Liberia Avenue, Suite 100, Manassas, VA 20110 effective Monday, April 20, 2020.

Whether we are virtual or in person, we are here for you. Please keep safe.

Best Regards,

John Frisch, CPA/PFS, CFP®, AIF®, PPC®


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Trading in GameStop vs. Investing in the Market

Are you getting dizzy trying to keep up with the unfolding news about GameStop and all the other Reddit-driven, short-sale squeezed, red-hot trades o’ the day? By the time you read this, the meteoric, late-January rise of a number of stocks that had been short-sold by various hedge funds may already have fizzled out. Or not.

Either way, I’m not worried. If there’s not one tantalizing, “BUY NOW!” opportunity in play, there’s always another one just around the bend.

What should you do to make the most of these opportunities?

Sorry to be a spoilsport, but if your goal is to build lasting wealth based on your personal financial goals, the answer is: Nothing. You should ignore these hot trading tips, because none of them are, in fact, investing. They’re just random trades.

The Wall Street Journal columnist Jason Zweig explained it like this, when describing his own experiments with RobinHood: “You can’t invest without trading, but you can trade without investing. … [T]hinking you’re investing when all you’re doing is trading is like trying to run a marathon by doing 26 one-mile sprints right after the other.”

By definition, trading is a messy, cut-throat, zero-sum game. For every trader who gets to buy low and sell high, there must be a pair of traders on the other side, who were willing to sell low and buy high.

Investing, on the other hand, smooths out the ride, and offers more reliable (if still not guaranteed) outcomes. Over time and around the globe, winning and losing traders converge, and create market growth. Their volatile trading games translate into long-term market returns. Investors can capture these returns by buying and patiently holding broad market positions, based on their willingness, ability, and need to take on investment risks in exchange for expected market returns.

As an investor, it’s really that simple. As a trader? If anything, recent adventures in trading land should underscore how impossible it is to predict where any given stock, sector, or forecast is headed next. All the more reason to bet on the efficiency of a long-term, globally diversified portfolio, and to leave the GameStop gambles to the traders.


John A. Frisch, CPA/PFS, CFP®, AIF®, PPC™ founded Alliant Wealth Advisors in 1995 and has over 30 years of experience as a financial professional. In his free time, he’s an avid long-distance runner, a sport that requires discipline, patience and vision. John applies these same skills to his professional pursuits: He helps families and retirement plan sponsors adopt a patient, disciplined approach to overcoming financial challenges and reaching their distant goals along a clear path. Learn more at www.alliantwealth.com.

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